BrandJunction excels in crafting high-performance digital solutions — combining creative design, SEO expertise, and conversion-driven strategy to build fast, scalable, and visually engaging websites that deliver real business growth.
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TheIceLane is a premium jewelry brand specializing in lab-grown diamond and gold jewelry, offering modern, customizable designs with real-time pricing accuracy. The brand’s vision was to create a luxury e-commerce experience where customers could shop confidently with live gold rate integration and custom design options.
TheIceLane partnered with BrandJunction.Online to build a next-generation Shopify website that could:
Display live gold prices dynamically.
Offer product customization (gold karat, diamond clarity, ring size).
Deliver a seamless user experience for both retail and wholesale buyers.
Maintain speed, security, and SEO optimization despite complex API integrations.
BrandJunction developed a fully custom Shopify solution that included:
⚙️ Gold Rate API Integration: Real-time synchronization with market rates to ensure transparent and accurate product pricing.
💍 Dynamic Product Page: Custom-coded options for selecting karat (14K/18K), diamond quality, and ring size, with instant price recalculation.
🛒 Advanced Pricing Table: Designed a detailed product table showing price breakup — metal weight, diamond details, making charges, and total.
📩 Smart Inquiry System: Integrated a form allowing users to customize jewelry and receive instant quotes via email.
💬 WhatsApp & OTP Login: Added fast login via mobile OTP and real-time support through WhatsApp for customer queries.
📈 SEO Setup & Schema Markup: Implemented structured data, meta optimization, and product schema for better Google visibility.
Developing live gold price integration on Shopify was the biggest technical challenge.
Shopify doesn’t support real-time dynamic pricing by default.
The system required a custom API script to fetch and update gold prices without affecting performance.
The goal was to make the site accurate, fast, and secure — all while maintaining a luxury brand feel.
| Metric | Before BrandJunction | After BrandJunction |
|---|---|---|
| Product Pricing | Manual Update | Automated Live Gold Rate Integration |
| Checkout Speed | Average | 2.5× Faster |
| Customization Options | Limited | Dynamic with Real-Time Pricing |
| SEO Optimization | Basic | Advanced with Schema & Keywords |
Developed a custom backend module to fetch live gold rates via a secure API.
Implemented automatic product price recalculation logic with metal and stone variations.
Optimized Shopify’s front-end architecture for faster performance despite live updates.
Conducted extensive testing for accuracy and load speed under real-time conditions.
We provide proactive IT care that goes beyond fixing issues — our approach focuses on optimizing system performance, reducing downtime, and ensuring your technology works seamlessly.
Shopify doesn’t support real-time dynamic pricing by default.
Developed a custom backend module to fetch live gold rates via a secure API.
BrandJunction excels in crafting high-performance digital solutions — combining creative design, SEO expertise, and conversion-driven strategy to build fast, scalable, and visually engaging websites that deliver real business growth.
Brand Junction is a global IT and digital marketing and Company delivering creative, data-driven solutions for brands across the USA, UK, India, Asia, and Africa.
We specialize in Application and website development, SEO, social media marketing, Performance Marketing , Ecommerce optimization such as Etsy, EBay, Alibaba etc. Google Ads, branding, and content creation, helping businesses grow their online presence and achieve measurable results.
Yes. We manage global campaigns for clients in the United States, United Kingdom, India, Africa, and Asia, with region-specific targeting, language localization, and ad optimization for each market.
Our team builds high-performing websites and applications using leading technologies such as Shopify, WordPress, Laravel, React, .NET, Android, and iOS — ensuring mobile-friendly, fast, secure, and SEO-optimized digital experiences tailored for global audiences.
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