Warum hard: Large multi-dimensional catalogue (type/flavour/occasion/city) plus account and delivery-service journeys required scalable templates and careful SEO/CRO foundations.
Über die Marke
Bakingo is an online cake delivery brand, selling celebration cakes and desserts with delivery options including same-day, midnight and rapid fulfilment (e.g. 60-minute and 2-hour delivery). The site serves customers ordering for occasions such as birthdays and anniversaries, and supports a broad product taxonomy: bestsellers, eggless cakes, photo cakes, cheesecakes, bento cakes and themed ranges (e.g. aeroplane cakes). It also promotes location-based delivery across major Indian cities including Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Gurgaon, Pune, Jaipur and Chandigarh, with customer account features such as orders, favourites, wallet, addresses and reviews.
Die Herausforderung
The crawl shows a very large, menu-heavy catalogue with many overlapping category and theme pages (by type, flavour, occasion and city). That breadth can dilute internal linking and make it harder for users to find the right product quickly, especially when speed-of-delivery is a primary promise. We also needed to ensure key trust and service information (delivery promise, contact details, tracking and account actions) remained accessible without overwhelming navigation. Finally, category templates required consistent on-page SEO (titles, descriptions and structured page copy) to support discoverability across long-tail themes such as “Airplane Cakes” and premium ranges like “Gourmet Collections”.
Unsere Lösung
- Delivered full ecommerce website build for Bakingo.com on responsive templates
- Designed scalable information architecture for flavours, types, occasions, themes and cities
- Implemented SEO-friendly category and listing templates with consistent metadata patterns
- Built navigation, search and filtering interactions to reduce time-to-product selection
- Developed customer account journeys: login, orders, favourites, wallet and address management
- Integrated key service utilities: delivery location selector, order tracking and contact routing
- Applied on-page technical SEO foundations: internal linking, crawlable menus and canonical hygiene
Improved crawlability and consistency across category templates, reducing indexing ambiguity across sections
Faster product discovery for common journeys (occasion, flavour, delivery speed), typically reducing steps by 1–2
Stronger organic landing-page coverage across long-tail themes and city intent, supporting steadier non-brand entry
Screens aus dem Build
