About the Brand
IcedJewelz is a global hip-hop jewelry brand inspired by street culture and urban fashion. Known for its lab-grown diamond jewelry, moissanite watches and iced-out chains, it ships to customers across the USA, UK and Europe.
The Challenge
An outdated theme with 6s load times, poor mobile UX and no upsell or bundle logic.
Our Solution
- Custom Shopify theme with bold, culture-first art direction
- Sub-2s mobile load with optimised media pipeline
- Bundles, pre-orders and financing integration
- Multi-currency and international shipping rules
Mobile conversion rate doubled
Average order value up 27%
Delivered in 15 days
Screens from the build
