About the Brand
This luxury fine jewelry brand specializes in solid gold jewelry, lab-grown diamond engagement rings, eternity bands, bridal sets, earrings, necklaces and bracelets — shipped worldwide with a focus on North American customers.
The Challenge
High CPCs in the jewelry vertical, low ROAS from unstructured campaigns and a checkout funnel that leaked mobile buyers.
Our Solution
- Restructured Google Shopping & Performance Max campaigns around margin-based product groups
- Meta advantage+ catalog ads with UGC creatives and retargeting sequences
- Landing-page CRO: faster PDPs, trust badges, live pricing widget
- Weekly ROAS dashboards with attribution across channels
4.8x blended ROAS within 90 days
62% lower cost per purchase
3x growth in returning customer revenue
Screens from the build
