Why hard: A cross-platform e-commerce build with safe payments, logistics transparency and large-catalogue UX requires careful performance, release and user-journey design.
About the Brand
YITOO is an online shopping and wholesale platform focused on customers across Africa. The app positions itself around wholesale pricing, factory-direct purchasing and a very large catalogue (“more than 70 million products”). It also highlights practical buying considerations for cross-border and local commerce: local-currency pricing, clear shipping costs, transportation and transaction protection. The primary audiences are value-driven consumers and small businesses looking to source products at affordable prices, with the ability to contact factories directly to negotiate and expand their businesses. The Google Play listing shows an established user base (100K+ downloads) and an active review profile.
The Challenge
The Play Store proposition needed to be clear and credible for both consumers and business buyers: wholesale pricing, factory contact, delivery transparency and safe payments. With a catalogue described as tens of millions of products, performance, search/browse UX and stable release processes are critical to maintain user trust. The listing and in-app experience also had to reduce uncertainty around shipping costs and transaction protection, which are common friction points for e-commerce in multiple African markets using local currencies. Finally, the client required a single build approach to deliver both iOS and Android efficiently.
Our Solution
- Delivered a cross-platform app build for iOS and Android from one codebase
- Implemented end-to-end shopping flows to support wholesale purchase intent
- Designed product discovery UX for large catalogues and repeat buying
- Added factory-contact pathways to support price negotiation and B2B sourcing
- Integrated payment flows aligned to “safe payments” and transaction protection messaging
- Built delivery and shipping-cost visibility into key user journeys
- Set up release management and store-listing updates for ongoing iterations
Faster delivery of iOS and Android releases via a shared codebase, reducing duplicated effort
Improved clarity of key buying concerns (shipping costs and transaction protection) across core journeys
More consistent store-listing messaging and update cadence, supporting steadier review sentiment over time
Screens from the build
