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IremGold is a handcrafted jewelry brand on Etsy, specializing in moissanite engagement rings, earrings, and fine jewelry. Known for elegant craftsmanship and ethical luxury, IremGold caters to an international audience seeking timeless sparkle at an affordable price.
Despite high-quality designs, the store struggled to gain traction due to low visibility, minimal engagement, and limited conversions.
IremGold partnered with BrandJunction.Online to boost its Etsy search visibility, listing appeal, and sales conversions through creative and analytical optimization.
The primary objectives were:
Improve Etsy SEO rankings using the eRank tool.
Enhance product listings with high-quality, lifestyle-driven images.
Increase store traffic, visibility, and conversion rates.
Build a trustworthy and visually engaging storefront for international buyers.
BrandJunction.Online implemented a complete Etsy listing optimization strategy that focused on both algorithmic visibility and visual appeal.
Used the eRank tool to analyze trending keywords and high-search tags in the moissanite jewelry niche.
Updated titles, tags, and descriptions to include high-intent keywords like “moissanite engagement ring,” “14k gold moissanite ring,” and “lab-grown diamond alternative.”
Reorganized shop sections and listing attributes for better category alignment and internal search visibility.
Original listings featured only 4–6 CAD renders, lacking emotional connection.
We expanded image count to 8–10 per listing, adding realistic lifestyle photography — showcasing the jewelry worn in natural light, on hands, and during special occasions.
Added macro close-ups to highlight sparkle and craftsmanship.
Optimized all images for Etsy’s mobile-first audience (under 1MB, consistent lighting, 1:1 ratio).
📸 Result: Listings began appearing higher in Etsy search, as the new visuals increased engagement and dwell time.
Rewrote product descriptions with storytelling, focusing on emotion + specification balance.
Highlighted craftsmanship details (e.g., “hand-set moissanite stones”) and certifications for trust.
Improved CTA phrasing from “Add to Cart” to “Make It Yours” and “Handcrafted Just for You.”
Added FAQs, shipping timelines, and return policies to reduce purchase hesitation.
| Product Title | Gold Type | Carat Size | Sale Price (₹) | Original Price (₹) | Discount | Performance After Optimization |
|---|---|---|---|---|---|---|
| 3 ct Round Moissanite Engagement Ring: 14k Gold Solitaire Bridal Ring | 14k Solid Gold | 3 ct | ₹8,311 | ₹16,623 | 50% Off | ⭐ Ranked among top searched bridal rings |
| Moissanite Solitaire Ring: 14k Gold Round Cut Engagement Ring | 14k Gold | 3 ct | ₹8,310 | ₹16,621 | 50% Off | 🚀 Increased impressions & clicks by $3.8\times$ |
| 2ct Round Moissanite Engagement Ring: 14k Solid Gold Solitaire | 14k Solid Gold | 2 ct | ₹8,311 | ₹16,623 | 50% Off | 📈 Contributed to doubling total store sales |
| 14k Solid Gold Moissanite Engagement Ring: Round Solitaire Bridal Ring | 14k Solid Gold | 3 ct | ₹8,311 | ₹16,623 | 50% Off | 🌟 Achieved “Popular Item” tag on Etsy |
| Oval Moissanite Engagement Ring: 14k Gold Solitaire Wedding Ring | 14k Gold | 4 ct Oval | ₹8,311 | ₹16,623 | 50% Off | 💎 Higher click-through rate after lifestyle photos |
| 14k Gold Round Moissanite Solitaire Ring: Anniversary Bridal Gift | 14k Gold | 3 ct | ₹8,303 | ₹16,606 | 50% Off | 🛒 Frequently added to Favourites |
| 4 ct Oval Moissanite Solitaire Ring: 14K Gold Wedding Proposal | 14k Gold | 4 ct Oval | ₹9,042 | ₹18,084 | 50% Off | 💥 Trending listing with strong engagement |
| 14k Gold Round Cut Moissanite Engagement Ring: Solitaire Bridal Gift | 14k Gold | 3 ct | ₹9,963 | ₹16,606 | 50% Off | 💫 Improved conversion rate post SEO revamp |
BrandJunction.Online successfully helped IremGold go from low visibility to becoming a top-performing Etsy jewelry shop with improved discoverability, engagement, and conversions.
By blending data-driven SEO (eRank) with aesthetic storytelling through visuals, the store achieved a remarkable balance of analytics and artistry — setting a new standard for moissanite jewelry presentation on Etsy.
BrandJunction.Online completely transformed our Etsy store. Our listings now look luxurious and connect emotionally with buyers. Traffic has grown fourfold, and sales have doubled in just a month. The lifestyle images made a huge difference!”
— Team IremGold
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The old listings had low click rates despite having competitive pricing, mainly because of uninspiring CAD images and lack of lifestyle context.
We replaced CAD renders with realistic lifestyle images, showing the product worn naturally. This increased listing click-throughs and engagement by over 250% within 4 weeks.
BrandJunction excels in crafting high-performance digital solutions — combining creative design, SEO expertise, and conversion-driven strategy to build fast, scalable, and visually engaging websites that deliver real business growth.
Brand Junction is a global IT and digital marketing and Company delivering creative, data-driven solutions for brands across the USA, UK, India, Asia, and Africa.
We specialize in Application and website development, SEO, social media marketing, Performance Marketing , Ecommerce optimization such as Etsy, EBay, Alibaba etc. Google Ads, branding, and content creation, helping businesses grow their online presence and achieve measurable results.
Yes. We manage global campaigns for clients in the United States, United Kingdom, India, Africa, and Asia, with region-specific targeting, language localization, and ad optimization for each market.
Our team builds high-performing websites and applications using leading technologies such as Shopify, WordPress, Laravel, React, .NET, Android, and iOS — ensuring mobile-friendly, fast, secure, and SEO-optimized digital experiences tailored for global audiences.
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