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The Ice Lane is a luxury jewelry brand offering lab-grown diamond rings, necklaces — merging sustainability with style. The brand focuses on modern, ethical jewelry designed for the new generation of conscious buyers across India.
With a strong base in Rajasthan, The Ice Lane aims to become the #1 destination for lab-grown diamond jewelry in India’s key jewelry markets.
The Ice Lane partnered with BrandJunction.Online to establish strong regional SEO visibility in Rajasthan, targeting jewelry shoppers across Jaipur, Ajmer, Jodhpur, Udaipur, and Kota.
The key objectives were:
Rank for city-based lab-grown diamond jewelry keywords.
Improve organic traffic and online visibility across Rajasthan.
Optimize technical SEO and product schema for jewelry collections.
Drive high-intent traffic from searchers looking for lab-grown jewelry near them.
Conducted keyword mapping for city + jewelry combinations (e.g. lab grown diamond jewelry in Jaipur).
Created geo-optimized landing pages for each major Rajasthan city.
Enhanced metadata, titles, and schema markup to target local and product-specific search queries.
Published educational blogs on benefits of lab-grown diamonds, moissanite vs. mined diamonds, etc.
Strengthened backlink profile with high-authority jewelry and lifestyle publications.
Improved Core Web Vitals, achieving <2.5s load time on mobile.
Optimized images, alt text, and internal linking for better crawlability.
Integrated Google Business Profile for each targeted city.
Added structured product schema for diamond jewelry pages.
Created visually rich, SEO-friendly collection pages (e.g., Rings, Bracelets, Pendants).
Integrated city-based CTAs (e.g. “Buy Lab Grown Jewelry in Jaipur”) to enhance conversions.
Added FAQ schema and review snippets to improve click-through rate.
Keyword | Current Rank | City Target | Search Volume (Avg.) | Monthly Clicks (Est.) |
|---|---|---|---|---|
Lab Grown Diamond Store Rajasthan | #1 | Statewide | 150 | 120 |
Lab Grown Diamond Jewelry in Jaipur | #2 | Jaipur | 260 | 180 |
Moissanite Jewelry in Jaipur | #2 | Jaipur | 210 | 160 |
Lab Grown Diamond Rings in Ajmer | #3 | Ajmer | 140 | 95 |
Lab Grown Engagement Rings Rajasthan | #3 | Rajasthan (Statewide) | 190 | 130 |
Lab Grown Diamond Bracelet Bikaner | #4 | Bikaner | 70 | 50 |
Lab Grown Jewelry in Jodhpur | #4 | Jodhpur | 120 | 80 |
Lab Grown Diamond Rings Near Me | #5 | Pan Rajasthan | 300 | 200 |
Lab Grown Diamond Earrings Udaipur | #5 | Udaipur | 100 | 70 |
Lab Grown Diamond Necklace Kota | #6 | Kota | 90 | 55 |
BrandJunction.Online successfully positioned The Ice Lane as a regional jewelry leader through a data-backed, geo-targeted SEO approach.
Today, The Ice Lane ranks in the Top 3 search results for most Rajasthan cities, driving consistent organic sales and becoming the go-to brand for ethical luxury jewelry.
“BrandJunction.Online helped us reach customers who actually search for lab-grown diamond jewelry in Rajasthan. Our local SEO visibility has skyrocketed — we’re now ranking top in Jaipur, Ajmer, and Udaipur. The traffic, design, and engagement have all improved beautifully.”
— Gaurav Rajani, CEO, TheIceLane.com
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Despite having a strong jewelry collection, The Ice Lane wasn’t appearing in Google’s top results for city-based searches like “lab grown diamond jewelry in Jaipur” or “lab grown diamond rings in Ajmer.”
BrandJunction.Online implemented a geo-targeted SEO strategy — creating city-specific landing pages, optimizing Google Business profiles, and adding local schema markup.
BrandJunction excels in crafting high-performance digital solutions — combining creative design, SEO expertise, and conversion-driven strategy to build fast, scalable, and visually engaging websites that deliver real business growth.
Brand Junction is a global IT and digital marketing and Company delivering creative, data-driven solutions for brands across the USA, UK, India, Asia, and Africa.
We specialize in Application and website development, SEO, social media marketing, Performance Marketing , Ecommerce optimization such as Etsy, EBay, Alibaba etc. Google Ads, branding, and content creation, helping businesses grow their online presence and achieve measurable results.
Yes. We manage global campaigns for clients in the United States, United Kingdom, India, Africa, and Asia, with region-specific targeting, language localization, and ad optimization for each market.
Our team builds high-performing websites and applications using leading technologies such as Shopify, WordPress, Laravel, React, .NET, Android, and iOS — ensuring mobile-friendly, fast, secure, and SEO-optimized digital experiences tailored for global audiences.
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