Why medium: A multi-category Shopify build with bundles, promo logic and analytics tagging, plus animation libraries to manage without impacting performance.
About the Brand
SuperYou is a D2C nutrition brand selling high-protein snacks and supplements online, including Protein Wafers (10g and 20g options), wafer minis, multigrain protein chips, fermented yeast protein powder and creatine monohydrate. The site positions the range as “protein-packed”, with claims including “zero added sugar” and “no added sugar”, and promotes offers such as a prepaid bonus and bundle pricing (e.g. combos and variety boxes). Customers browse by ranges like “Build Your Own Box” and “Super Combos”, then purchase directly via the Shopify checkout with taxes and shipping calculated at checkout.
The Challenge
The crawl showed a catalogue-led Shopify store with multiple product types, bundles and promotional messages that needed to remain consistent across homepage, collection and product pages. Key shopping tasks—finding the right range (wafers vs powders vs creatine), comparing pack formats (e.g. variety pack of 10), and understanding offer mechanics (discounts, prepaid bonus)—had to be clear without slowing down the site. The build also needed dependable measurement in GA4 via Google Tag Manager, while preserving a modern, animated front-end using libraries like Swiper and GSAP.
Our Solution
- Implemented Shopify theme development for homepage, collection and product templates
- Structured navigation across Protein Powder, Creatine, Wafers, Chips and bundles
- Built reusable product badges for protein grams, no added sugar and key benefits
- Optimised collection filtering and merchandising for “Shop All” browsing
- Configured GA4 via Google Tag Manager for ecommerce funnel and promo tracking
- Improved performance and stability with Cloudflare-friendly asset loading
- Applied on-page SEO foundations: titles, meta descriptions and internal linking
Smoother product discovery across ranges, reducing friction from homepage to PDP
More reliable ecommerce measurement in GA4, with cleaner event coverage via GTM
Improved page responsiveness and perceived load speed, particularly on mobile
Screens from the build
