Kasutam Shopify build for A2 bilona ghee & traditional foods

About the Brand

Kasutam is a direct-to-consumer food brand selling A2 desi cow bilona ghee alongside cold-pressed oils, raw and multifloral honey, spices, pickles and sweets. The site positions the brand around traditional preparation methods (including bilona and wooden-press extraction) and provenance from Rajasthan, with product pages showing MRPs, offer prices, discounts and customer reviews. With a broad catalogue spanning staples and pantry items, Kasutam’s customers typically compare variants (e.g., oils and honey sizes), look for shipping thresholds (free shipping above ₹500), and rely on trust signals such as reviews and brand story content before purchasing online.

The Challenge

The crawl showed a commerce-heavy homepage and collection templates repeating promotional banner text and large product blocks, which can dilute key messages and make navigation feel crowded. Category structure spans multiple lines (ghee, honey, oils, sweets, pickles, combos, milk mix, spices, blogs), so users need clear filtering and predictable product discovery. Core trust and compliance pages (e.g., Terms & Conditions, About) exist, but story content and product merchandising needed tighter hierarchy to reduce scroll depth. Measurement also needed to be consistent across storefront interactions using GA4.

Our Solution

• Implemented Shopify theme build with clearer information hierarchy across key templates
• Reworked navigation for core categories: Ghee, Honey, Oils, Pickles, Sweets, Spices
• Optimised collection pages to improve scanning of price, offers, reviews and stock
• Improved homepage merchandising blocks to reduce repetition and promote best sellers
• Configured GA4 event tracking for product views, add-to-cart and checkout steps
• Applied Cloudflare configuration checks for caching, security and performance stability
• QA across mobile breakpoints for cart, variant selection and promotional messaging