Why hard: A full end-to-end Shopify ecommerce build with multi-category catalogue, merchandising needs and analytics/CRM integrations increases delivery complexity.
About the Brand
Theobroma is a patisserie and bakery brand established in 2004, offering brownies, cakes, desserts, chocolates, breads and savouries. The site supports customers ordering online for doorstep delivery, with clear category browsing across products such as Cakes, Brownies, Tea Cakes, Sandwiches & Savouries, and gifting ranges. Product pages provide key purchase information including pricing, portion/pack size (e.g., 1 pc, 350g) and allergen details (e.g., milk, wheat, eggs, soy). The brand also caters for different preferences with egg and eggless options, and uses on-site search and structured collections to help customers quickly find items for occasions and everyday treats.
The Challenge
As a multi-category bakery catalogue, the site needed to make it easy to browse and purchase across a wide range of products (cakes, brownies, breads, savouries and gifting), while keeping customers oriented through collections, filters and breadcrumbs. The purchase journey also required consistent product templates with essential decision-making content such as pack size, storage/consumption guidance and allergens. With promotional messaging (e.g., first-order offer) and seasonal collections (e.g., festival specials), the build had to support frequent merchandising updates without disrupting the core navigation and checkout flow.
Our Solution
- Built the complete Shopify website with scalable theme structure and reusable sections
- Implemented collection architecture for key categories: Cakes, Brownies, Breads, Savouries and Gifting
- Created consistent product page templates with price, variants, descriptions and allergen blocks
- Configured on-site search and navigation menus to reduce steps to product discovery
- Set up Google Tag Manager for analytics and conversion event tracking across key journeys
- Integrated Mailchimp for customer capture and promotional lifecycle communications
- Optimised front-end performance and delivery using Cloudflare and lean asset loading
More consistent merchandising and faster rollout of new collections and seasonal ranges
Improved product findability through structured collections, breadcrumbs and site search
Clearer purchase decisions from standardised product details including allergens and variants
Screens from the build
