Marketing that moves small brands into big markets

Paid social, creator content, search and audio — here are ten campaigns we have run for emerging consumer brands you have probably never heard of, and what they produced.

Featured campaigns

Countries

4.1x

Average blended ROAS

$1.4M+

Ad spend managed

Case studies

Ten campaigns, nine countries, one playbook

Every brand below started small — a two-person joinery shop, a farmer-owned roastery, a two-SKU serum label. Same approach each time: find where the buyer already is, make content worth stopping for, then buy more of what works.

TikTok · Creator content01 / 10

Oslo, NorwayClean skincare (DTC)5 months€6.5k / month

Kløver Skin

A two-SKU Nordic serum brand with no audience turned into a repeat-purchase business through nano-creator content and TikTok Shop.

The challenge

Zero organic reach, a 3-person team and an average order value too low to survive broad interest targeting.

What we ran

Sourced 40 nano-creators (5k–30k followers) on a product-plus-commission model
Built a 3-hook / 3-angle creative matrix and refreshed the top 20% every week
Moved checkout into TikTok Shop to cut the drop-off between ad and cart
Bundled the two SKUs into a routine set to lift order value

3.4x

Blended ROAS

11.2M

Organic + paid views

+68%

Average order value

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Instagram · Local SEO02 / 10

Hanoi, VietnamSpecialty coffee & cafés7 months$1.8k / month

Cà Phê Sương

Three neighbourhood cafés serving egg coffee became a travel-list destination for visitors planning their trip weeks in advance.

The challenge

Great product, invisible online — tourists found the chains instead, and the Maps listings had no photos or hours.

What we ran

Reels series shot in-store: brewing rituals, the roastery, the owners telling the story
Geo-tagged collabs with travel creators in Hanoi and Ho Chi Minh City
Cleaned up and photographed all three Google Business Profiles with weekly posts
Saveable carousels in English + Vietnamese aimed at trip-planning searches

92k

Followers gained

+141%

Maps direction requests

+37%

Weekend walk-ins

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Meta Ads · UGC03 / 10

São Paulo, BrazilActivewear6 monthsR$60k / month

Terra Movimento

A studio-born legging label scaled past its plateau by rebuilding the account around catalogue ads and real customer footage.

The challenge

Spend had tripled but revenue had not — 18 overlapping ad sets were bidding against each other on the same audience.

What we ran

Consolidated into Advantage+ shopping with margin-based product groups
Replaced studio creatives with 60+ pieces of customer gym footage
Size-and-fit guide plus a pixel-perfect PDP rebuild for mobile buyers
Retention flows in Portuguese for post-purchase cross-sell

4.1x

ROAS (from 1.9x)

-44%

Cost per purchase

2.6x

Repeat revenue

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Mazao Roast — Single-origin coffee export

YouTube · Email04 / 10

Nairobi, KenyaSingle-origin coffee export8 months$4.2k / month

Mazao Roast

A farmer-owned roastery used long-form YouTube storytelling to sell subscriptions directly to buyers in the US and Germany.

The challenge

Commodity pricing pressure at home and no credibility signal for overseas buyers who had never heard the name.

What we ran

Documentary-style films from the farm to the roast, cut into Shorts for reach
In-stream and video-action campaigns aimed at speciality coffee viewers in the US, DE and UK
Subscription offer with a first-bag tasting flight to lower the entry barrier
Lifecycle emails built around brewing education, not discounts

1,900+

Active subscriptions

$0.031

Cost per view

+212%

Export DTC revenue

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TikTok · Live shopping05 / 10

Kraków, PolandSustainable footwear4 months€9k / month

Sonder Sneakers

A recycled-canvas sneaker brand cleared two seasons of stock with weekly live selling and a drop calendar.

The challenge

Sitting on 6,000 pairs of unsold inventory with a sustainability story nobody was stopping to read.

What we ran

Twice-weekly live shopping shows hosted by the founders from the workshop
Drop-based scarcity calendar announced through TikTok and email
Spark Ads on the best-performing live cut-downs to compound reach
Recycling proof-points shown, not told — factory clips instead of claims

5,800

Pairs sold in 4 months

€41

Blended CAC

19%

Live-stream conversion

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Pinterest · Instagram06 / 10

Jaipur, IndiaHandloom home textiles9 months$2.4k / month

Anokhi Loom

A block-print weaving collective reached interior designers in the US and Australia through visual search rather than paid feeds.

The challenge

Beautiful catalogue, but discovery depended entirely on marketplace listings that squeezed the margin.

What we ran

Room-set photography rebuilt around search intent: "indigo block print bedding" and friends
Keyword-rich Pinterest boards and Idea Pins with rich product pins
Instagram behind-the-loom Reels to build the craft story and trust
Trade enquiry form and lookbook download for designers and boutique buyers

780k

Monthly Pinterest impressions

Wholesale accounts opened

+124%

Direct website revenue

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Google Ads · Performance Max07 / 10

Porto, PortugalExtra virgin olive oil6 months€5.1k / month

Rúa Verde

A family estate moved from wholesale dependence to profitable direct sales across the EU on gifting and search intent.

The challenge

Shipping costs killed margins on single bottles and generic "olive oil" keywords brought only price shoppers.

What we ran

Rebuilt the feed with harvest year, acidity and awards to win Shopping relevance
Split Performance Max by margin tier and gifting vs. everyday use
Three-bottle gift set as the hero SKU to absorb shipping cost
Country-level bid and shipping rules for ES, FR, DE and NL

6.2x

ROAS on gift sets

-38%

Cost per conversion

54%

Revenue now direct

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SEO · Meta Ads08 / 10

Auckland, New ZealandHandmade furniture10 monthsNZ$7k / month

Tide & Timber

A two-person joinery shop filled its build calendar six months out with local search plus a lead-gen funnel for custom pieces.

The challenge

Long consideration cycles and high ticket prices meant paid social alone never produced qualified enquiries.

What we ran

Content built around the questions buyers actually ask: timber types, lead times, pricing bands
City and suburb landing pages plus a clean Google Business Profile
Meta lead ads with a budget qualifier so the workshop only spoke to real buyers
Automated follow-up sequence with a commission guide and past builds

+318%

Organic sessions

Qualified enquiries / quarter

6 months

Order book filled ahead

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Meta Ads · WhatsApp09 / 10

Amman, JordanGourmet dates & giftingRamadan + 3 months$3.6k / month

Nabta Dates

A seasonal gifting brand built a year-round corporate channel by moving the whole sales conversation into WhatsApp.

The challenge

Revenue collapsed into a four-week Ramadan spike, and the website checkout was abandoned by 80% of mobile buyers.

What we ran

Click-to-WhatsApp campaigns with a catalogue and human replies in Arabic and English
Corporate gifting tier with bulk pricing and branded boxes
Broadcast lists for pre-order windows ahead of each gifting season
Creative testing on unboxing and hamper builds rather than product stills

2.9x

Ramadan revenue YoY

$0.42

Cost per WhatsApp lead

31%

Revenue from corporate

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Spotify Ads · YouTube10 / 10

Istanbul, TurkeyConsumer audio hardware5 months$5.5k / month

Elmas Audio

An independent headphone maker bought attention where its customers already were — inside listening sessions and review content.

The challenge

Competing against global brands with 100x the budget and no retail shelf presence outside Turkey.

What we ran

Spotify audio + video takeovers targeted at electronic, jazz and podcast listeners
Sponsorships with mid-size audio review channels on YouTube
Sound-comparison landing page so listeners could hear the difference in-browser
Retargeting sequence for anyone who reached the comparison tool

2.7x

ROAS on audio ads

+89%

Branded search volume

4 markets

Expanded into EU retail

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Note: campaign write-ups above are representative of the marketing programmes we run. Brand names for smaller clients are anonymised or shortened at the client's request — full dashboards and references are shared on request during a discovery call.

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