Why medium: The build combined Shopify ecommerce setup with multiple gifting and corporate pathways plus analytics implementation across a varied catalogue.
About the Brand
Le Pure Chocolatier is a Mumbai-based brand selling artisanal, premium chocolates and curated gifting hampers online. The site showcases product ranges including dragées, truffles, bonbons & pralines, chocolate bars, spreads and chocolate-coated shortbread cookies, alongside ready-to-buy hampers such as Festive Box and other premium gift sets. The offer is positioned for occasion-led purchasing—birthdays, anniversaries, weddings, house warming, baby showers and Diwali—as well as structured B2B needs including corporate gifting, employee onboarding and return favours. Customers can also build their own hamper, purchase gift cards and place bulk orders, with delivery messaging for Mumbai and outstation timelines.
The Challenge
Le Pure needed a complete ecommerce website that could support both direct-to-consumer gifting and corporate ordering, with clear navigation across multiple collections and hampers. Key journeys had to be easy to find (Occasions, Corporate, Build Your Own Hamper, Best Sellers) while keeping product discovery straightforward for a growing catalogue. The site also required transparent fulfilment information (free delivery threshold, Mumbai vs outstation delivery windows, weekend dispatch rules) to reduce pre-purchase uncertainty. Finally, measurement foundations were required so marketing and merchandising decisions could be based on reliable data from day one.
Our Solution
- Built the full Shopify storefront with gifting-first information architecture and navigation
- Structured collections for core ranges: dragée, truffles, bars, spreads and bonbons
- Implemented hampers and occasion pathways for quick purchase and seasonal demand
- Set up Corporate gifting, Employee onboarding and Return favours landing journeys
- Configured GA4 and Google Tag Manager for ecommerce and behaviour tracking
- Optimised key templates for mobile browsing and fast product discovery
- Added fulfilment and delivery messaging consistently across the shopping experience
Clearer product discovery across collections and hampers, reducing reliance on search
Improved purchase confidence through delivery and dispatch transparency, supporting conversion
Stronger measurement setup with GA4/GTM enabling ongoing CRO and campaign optimisation
Screens from the build
