Why medium: Multi-collection ecommerce with consultation pathways and several product templates, delivered on Shopify with performance and SEO considerations.
About the Brand
The Shell Hair is an Indian consumer brand selling 100% human hair products including clip-in hair extensions, volumisers, ponytail extensions, wigs, hair toppers and invisible patches. The site highlights accessibility and confidence for customers experiencing hair loss or thinning, with product ranges spanning entry items (from Rs. 495) through to premium wigs. Customers can browse by collection and product type, book a video appointment, and use a free consultation flow (“share a photo of your hair”) to choose the right solution. The brand also references being seen on Shark Tank India S3, supporting trust for first-time buyers.
The Challenge
The existing site content had a wide catalogue and multiple overlapping product types (wigs, toppers, patches, extensions, bangs, streaks and accessories), making it easy for shoppers to get lost or select the wrong product. Key reassurance and fulfilment messages (100% human hair, shipping within 48 hours, 3-day exchange, delivery checks by country) needed to be consistently surfaced across templates. Several pages also had thin or missing meta descriptions and limited supporting copy, reducing search visibility for high-intent queries such as wigs and scalp toppers.
Our Solution
- Developed the complete Shopify website for Shell Hair’s wigs and hair-thinning ranges
- Restructured navigation and collections to separate wigs, toppers, patches and extensions clearly
- Built product page modules for delivery checks, exchange policy and stock reassurance
- Implemented consultation-led journeys: book video appointment and free expert guidance prompts
- Created consistent on-site messaging for 100% human hair and key trust signals
- Applied SEO fundamentals: titles, meta descriptions and cleaner collection hierarchy
- Set up Cloudflare performance and security basics for global traffic stability
Clearer product discovery across collections, reducing shopper drop-off on category navigation
Improved trust and purchase confidence via consistent shipping/exchange messaging on key pages
Broader organic visibility for wigs and topper terms following metadata and structure clean-up
Screens from the build
